This past Saturday, I heard a radio commercial for the
new PC Plus loyalty program. The
program, introduced by Loblaw, was holding an exclusive launch for the program
and were encouraging users to sign up for it.
According to their site, the PC
Plus program allows consumers to collect even more points (then they currently
do) from purchasing the foods they love.
The program is customized to each consumer, based on the products they
purchased, allowing for them to earn more points, which will further allows
them to redeem them for free groceries.
The PC Plus program is a great addition to their points
program. Currently, the company has a
loyalty points system, allowing for consumers to collect points and use for
redemption of products. The PC Plus
program is sort of like an exclusive level for their points program; aimed at
those who are constant PC shoppers and love to collect points. It's a great addition to the brand and sets
up a good two-tier system for the program.
The program's features are also really great. Each member has a customized program, letting
them know which of their usual purchases can earn them points, while also
providing suggestions for other products. This allows for them to get the most
reward for their dollar. Also, the more
you use your card, the more customized it becomes, providing consumers not only
with the opportunity to earn more points, but sort of becomes like a
personalized shopping list. When a
company can provide a service to a consumer that is personalized to their
choices and liking, it makes the consumer feel special and provides them with
the satisfaction that in return for their loyalty, they are being well taken
care of by the company or the brand. Also,
customers can earn more points through purchasing certain products in store or
on the flyer, similar to what Shoppers Drug Mart and Metro do. Furthermore,
with more and more consumers owning smartphones nowadays, the PC Plus program
is also available on an App, providing consumers with more ways to redeem
points for their favourite products.
All in all, the PC Plus program from Loblaw looks to be a
very promising program, providing their most loyal customers with a great
incentive. With their own successful
private labels and a variety of outlets to offer their products to consumers,
the addition of the PC Plus program to their loyalty program will continue to
help build the PC and Loblaw brand, making it a strong and iconic Canadian brand.
For more information about the new PC Plus program, check
out their website:
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